Logo Design / Brand Identity Questionnaire

If you are interested in a proposal for a logo / brand identity, please fill out the form below. Completing this allows me to learn about your needs and goals behind your brand. Help me help you!

Name

First Name

Last Name

Website

Phone

Location

New Project or Rebrand?

When do you need this logo completed by?

What is your planned budget/investment for this project?

Design is not a commodity, meaning that you will get different costs from every designer you speak to. I personally listen to your specific needs first and then put together a customized proposal based on these needs. That said, please provide a rough idea of what you're willing to invest into your brand. ($USD)

Need more to hit the ground running? Do you want info on a Stationery Package?

With your new branding complete, where will it live and be seen? The Stationery Package can range from letterhead, envelope, & business cards, to decals, signage, and digital designs for social and more! All files provided, and I can source printing options.

Were you looking for any other design services?

Please inquire or list them here.

What product(s) or service(s) does your business offer?

Tell me all about what your business does and why it is running. Please also provide general information about your business such as how many employees you have, your location, years in business, etc.

Who is your target market/demographic?

How do people learn about your product or service?

Who are your competitors and how do they position themselves? How do you differ from them?

Provide links and descriptions of your competitors and explain how they are different from your own.

What is the exact wording you would like to appear in the logo?

What was the idea behind the name? Where did it come from? Be specific!

What is the overall message you wish to portray with your brand? What should people feel when they see or think of your brand?

Summarize your above answer into 3 descriptive keywords. i.e. masculine, bold, modern, etc.

Where will your branding be used and seen?

Social media, website, signage, apparel? etc.

What are your personal preferences?

Please list any logos you like here (provide links), as well as outline any colors you would like to explore or avoid. If you have any specific icons / symbols / images that you would like to associate with your brand, please also list them here.

Anything I missed?

Additional details or final thoughts can go here.

How did you find out about me and my services?